Meet Madison’s freelance copywriter
who’s focused on your success.
Looking for a talented, friendly, and reliable copywriter? I've been writing and directing quality print and electronic communications for more than 19 years, and I'm eager to help you achieve success with your next project!
This is me: experienced, dependable, exacting--
and usually smiling.
What I have done:
▪ I've written for a variety of audiences, from white-collar buyers and blue-collar workers
to teachers and school administrators; from art-lovers and affluent consumers to energy-
conscious home and business owners.
▪ I've led the development of award-winning catalogs and bested the response rates
of long-standing direct mail control packages.
▪ As a creative supervisor, I've directed a team of writers and graphic designers to
ensure the creation of compelling print and electronic communications.
▪ I've worked with top management to successfully refine and reposition the corporate
brand.
▪ I've helped marketing managers identify unique selling points and hone their campaign
strategies to increase response rates while decreasing costs.
▪ I've helped researchers and engineers communicate their messages clearly using
reader-friendly language their audiences can easily understand.
▪ I've written keyword-laden, search-engine-optimized web copy that ranks high
on Internet searches.
▪ I've increased email open and response rates through the use of compelling subject
lines and crisp, concise copy.
▪ I've dramatically improved the accuracy and professional appearance of print and
electronic communications with a sharp proofreading eye and a commitment to quality.
What I can do for you.
When I write for your company, you'll enjoy the benefits of:
1. Strategic thinking. Effective copywriting is all about strategy, from the "big idea" to the smallest detail. It's the difference between a page full of words and an attention-getting message that grabs hold of your readers and won't let go. My copy not only sells your product, but also supports your brand.
2. Persuasive messages. What motivates your audience? I'm adept at finding the emotional "hot spots" in your prospects and pressing on those areas--firmly but gently--with just the right words. No filler, no fluff. Just powerful copywriting that produces results.
3. Innovative ideas. I generate fresh, clear approaches while remembering that the object is to sell your product or service--not write poetry or win a Pulitzer prize.
4. Years of experience. As a veteran copywriter, I know what works, and why. I use this knowledge to construct fast, lean, muscular pieces that get their strength from tried-and-true copywriting techniques in the tradition of Ogilvy, Caples, Herschell Gordon Lewis, and other ad masters.
5. A grounded perspective. Some freelance copywriters think their job is to wow you
with flash and dazzle. I disagree. Sure, pyrotechnics have their place, but style is no substitute for substance. I write copy that respects your brand--with all the care and conscientiousness of an in-house writer who has a vested interest in your success.
6. Empathy. It's one of a writer's most important qualities: the ability to understand his audience. Their thoughts, fears, needs, and concerns. When a writer has empathy, he can speak to your readers directly and honestly, building trust and laying the foundation for a relationship that lasts.
7. A trained ear. Ernest Hemingway said every writer needs a good BS detector. I've got one, and it helps me keep my messages real, relevant, and compelling to the reader.
8. Accuracy. I'm a stickler for details--facts, figures, statistics. Not to mention grammar and punctuation that enhance my clients' professional image. When applying for my first copywriter position, I scored higher on the proofreading test than any previous candidate, and I maintain a sharp eye and relentless attention to detail to this day.
9. Dependability. I've often found myself the sole copywriter supporting a company's in-house marketing department, so I'm used to juggling projects and delivering great work quickly. You can count on me to meet your deadlines or beat them.
10. Polish. The best copy sounds effortless. But chances are, the writer went though a lot of heartache to make it sound that way. This is what I do. I take ownership of every word and polish each paragraph until the copy shines and your message rings true.
11. Integrity. I conduct all my business with honesty and professionalism. Truth and fairness are my guides; a commitment to excellence is my goal. I take great pride in my work and feel a great responsibility to ensure my clients' satisfaction.
Now, how can I help your business succeed?
Contact me today and let's find out! Send an email to rob@loudandclearcopy.com or tell me about your project on this page. I'll follow up with a free, no-obligation consul-tation to discuss your needs and help you determine the best way to amp up the effectiveness of your next project.
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