Acclaim

In their own words . . .

Copywriter. Brand builder. Strategic marketer. These are a few of the words I use to describe myself. On this page, you'll see some of the words others have used to describe my work, and the experience of working with me. (I've certainly enjoyed working with these fine people as well!)

"This was my first time working with a copywriter, freelance or otherwise, so I wasn't quite sure what to expect. But it was a great move. Rob's copy communicated my salon's personality like never before. He even went above and beyond, offering smart suggestions my business can apply in the future. I'm glad he's in my corner!"

Pam Lawrence, Owner
Features Hair & Nail Co., Janesville, Wis.

"Although Rob was relatively new to our industry, he was able to quickly pick up the key messages and appropriate language to effectively communicate with our target audiences.
His writing was clear, accurate, and persuasive... It was a pleasure to work with him."

Janet Brandt, Principal
Red Tail Ridge Consulting, Madison, Wis.

"I've worked with Rob and seen firsthand his pursuit of excellence, down to the last detail. As copywriter for The Artful Home catalog and website, Rob diligently researched the products, the artists, the techniques and the terminology to make his copy the best that it could be. He did his homework, and it showed in his dynamic copy. I can still recall several standout lines he wrote for products five years ago. Now that's staying power! Later, as one of Rob's clients, he showed the same respect and attention to detail in the career tools he wrote for me. Rob gave my resume and cover letter an amazing makeover, which gave me the confidence to feel I had the edge over the competition. Rob is awesome to work with!"

Maggie Jungwirth, Graphic Designer
Madison, Wis.

"Rob is a highly adaptable writer who was able to write for several media, including a print catalog, email marketing, and website marketing. Rob took the time to understand our brand and our customer, and write copy that was branded, customer-centric, and styled in the correct voice and format for each media. Rob's diligence and passion for writing shows through in the quality of his work."

Sarah Pozdell, Online Marketing Manager
The Artful Home, Madison, Wis.

"Thoughtful and deliberate, Rob puts himself in his customers' shoes to deliver consistently great copy. It takes vision and talent to distill raw information to its most powerful, motivating essence, and that's exactly what Rob achieves. He's equally adept writing stand-alone pieces as large, multi-part campaigns, and he delights in helping his clients connect with their customers in ways that boost the bottom line."

Becky Halstead, Marketing Supervisor
Renaissance Learning, Inc., Madison, Wis.

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