About | Direct Response Copywriter - Loud & Clear Copywriting and Consulting

EXPERIENCED. DEPENDABLE. EXACTING.

AND USUALLY SMILING.

From the time I was 10 years old, I knew what I wanted to do. No, my vocabulary did not yet contain the words "direct response copywriter." But while other kids were playing cops and robbers or pretending to be cowboys, I imagined myself a dynamic businessman, battling it out with rival companies in epic showdowns to the bitter end. Back then, I wrote my company's ads in colored chalk on a giant green chalkboard.

Today, I am a versatile communications professional with more than 25 years of experience writing and directing digital, print, and broadcast campaigns for a dizzying array of business-to-business and business-to-consumer marketers.

I've been "making headlines" since 1992.

GET IN TOUCH

WHEN YOU HIRE ME, YOU GET:

SUPERIOR WRITING SKILLS

Clear. Concise. Authentic. Persuasive. I don't do gimmicks or "fluffy" writing that doesn't sell. I write powerful benefit-driven copy that connects with prospects and compels them to take action.

A PROVEN LEADER

As a creative director and supervisor, I have managed and mentored groups of writers and graphic designers to ensure the creation of compelling campaigns that meet objectives and uphold brand standards.

EXCEPTIONAL RANGE

I have written for safety and industrial products, K-12 education, higher ed, energy, health care, health insurance, travel insurance, fine art, home furnishings, fashion, jewelry, and other verticals.

A COMMITMENT TO QUALITY

My keen eye for detail and relentless pursuit of perfection have helped companies to dramatically improve the accuracy and professionalism of their print and digital communications.

A DESTROYER OF WINNING CONTROLS

I have led the development of award-winning catalogs and bested the response rates of longstanding controls, from sales letters and direct mail packages to pay-per-click ads and landing pages.

LET'S ROCK AND ROLL.

I like to start every potential new job with a phone conversation so I can learn more about you, your business, and your needs. At the same time, you can ask me questions and decide if I might be someone you would like to work with.

Once we have determined your needs and you have decided you would like to move ahead, we can get to work making sure your message gets heard ... loud and clear.